Venture studioAcquisitionsInvestment arm

We build, buy and back the businesses people use every day.

NRML Holding is a venture studio with an investment arm. We are operator-led investors who also build. We start companies ourselves, acquire and operate established ones, and put our own money into founders. One corporate ops team works behind all of them.

Capital
Our own, invested through NRML Holding
Startup cheques
Angel-sized
Outside money
None managed
NRML Holding
Venture StudioHands-on
AcquisitionsHands-on
Investment armHands-off
Build
Back
Acquire & operate
Invest
Corporate OpsShared by every company

What we do

Four ways we work, set by how involved we are.

Venture StudioHands-on
AcquisitionsHands-on
Investment armHands-off
Venture Studio · Hands-on

Build

We start from an idea and hire a GM to build the company around it.

Starting pointAn idea
Who runs itA GM we hire
Our roleFounder and operator
CapitalOurs, in full
Corporate OpsRuns it until the company hires its own team
Venture Studio · Hands-on

Back

We back a very early business and work alongside its founders.

Starting pointA team with a product or pilot
Who runs itThe founders
Our roleHands-on partner
CapitalAn angel-sized cheque
Corporate OpsWorks alongside the team
Acquisitions · Hands-on

Acquire & operate

We buy a profitable business and run it as its owner.

Starting pointA profitable, established business
Who runs itA GM we appoint
Our roleOwner and operator
CapitalOurs, for a controlling stake
Corporate OpsTakes over the back office
Investment arm · Hands-off

Invest

We invest in growing businesses and stay out of management.

Starting pointA business with traction
Who runs itYour management team
Our roleInvestor, no management role
CapitalOur own, angel-sized at startup stage
Corporate OpsOn request

After every model

Scale

However we come in, the next step is the same. We use one shared platform to take the business across the UAE, Saudi Arabia, the wider GCC and beyond.

  1. UAELaunch and prove the model
  2. Saudi ArabiaThe region's largest market
  3. Wider GCCKuwait, Qatar, Bahrain and Oman
  4. BeyondWherever the model travels

The question we ask of every businessCan our platform make it five times bigger?

Corporate Ops

One operating team behind every company.

Our corporate ops team is the shared back office for everything we build, buy and back. New companies get finance, legal and hiring from the first day, businesses we acquire move onto the same systems, and the businesses we invest in can call on the team when they need it.

Finance & reporting

Bookkeeping, budgets, cash management and the monthly numbers every board and investor needs.

Accounts · VAT · Budgets · Reporting

Legal, licensing & PRO

Company setup, trade licences, visas and government processes, contracts and cap tables.

Setup · Licences · Visas · Contracts

People & hiring

GM search for the companies we build, recruiting for the teams under them, and HR and payroll.

GM search · Recruiting · HR · Payroll

Brand & growth

Naming, positioning and launch, then performance marketing and partnerships once there is something to sell.

Brand · Launch · Performance · Partnerships

Technology & data

Systems, tooling and dashboards set up once and shared, with AI built into how the companies operate.

Systems · Data · Dashboards · AI

Procurement & supply

Suppliers, logistics and group pricing that each company gets because it is part of a larger group.

Suppliers · Logistics · Group pricing

The rule

If it gets cheaper or better with scale, Corporate Ops runs it. If the customer sees it, the company owns it.

How much of it each company gets

The team is the same. What changes is how deep it goes, and that follows the model.

Build Ops runs it until handover

Corporate Ops handles every function so the GM can focus on customers and product. Once the business is established enough to hire its own dedicated team, we hand each function over.

Back Ops works alongside

We embed where the founders are stretched, and hand functions back as the team grows.

Acquire & operate Ops integrates it

We move the business onto shared finance, reporting, hiring and supply, and keep the team that knows the customers.

Invest Ops on request

Your team runs the business. Ask for help with a function and we provide it.

Beyond capital

At startup stage our cheque is angel-sized. What comes with it is the larger part.

Connections

Introductions to distributors, retailers, landlords, suppliers and co-investors across the region.

Experience

Operators who have opened, launched and scaled businesses in our verticals, on call when decisions get hard.

Know-how

Playbooks, templates and supplier terms from every company we have built, passed on to the next one.

Raising and beyond

Our cheque comes first. We help you land the ones after it.

At startup stage our cheque is angel-sized, and the rounds after it matter more. So we get the company ready to raise, and put it in front of the right investors once the numbers can carry it.

Our capital
When it's time
Our capital

Our cheque

Angel-sized, from our own money, with Corporate Ops behind the company from the first day.

When it's time

Exit

When a sale makes sense, we help prepare the business and put it in front of buyers who will value it.

We prepare you and make the introductions. Each investor makes its own decision, and the terms of your round are yours to agree.

Verticals

Seven verticals we know from the inside.

We build, buy, back and invest in these categories. Pick one to see what we look for and the companies in it.

How it works

From submission to decision.

Every path follows the same five steps. You hear from us at each one, including when the answer is no.

  1. 1

    Submit

    Pick your path and vertical, answer four fit questions, and send us the details. It takes about ten minutes.

  2. 2

    First read

    Someone who knows your vertical reads it and replies, whether it is a fit or not.

  3. 3

    Conversation

    A call to go deeper. For businesses we ask for numbers. For ideas we test the market together.

  4. 4

    Decision

    A proposal naming the model, the amount, the terms and what Corporate Ops will do. Or a clear no, with the reason.

  5. 5

    Onboarding

    Corporate Ops sets up what the company needs, from licences and accounts to the first hires.

Submit

Bring us an idea or a business.

A few questions first, so your submission reaches the right people. What you send is confidential and read only by NRML. Leave out anything you could not share without an NDA; we sign one before going deeper.

Step 1 of 6

What are you bringing us?

Pick the closest match. If you are between two, choose either and explain in the details.

Other ways in

Not submitting a business?

We also work with operators, co-investors and partners. Email us with the subject line shown and it reaches the right person.

Run one of our companies

We hire general managers to lead the companies we build. If you have run a P&L in one of our verticals, send us your CV and the vertical you know best.

Subject: GM · your vertical

hello@nrmlholding.com

Invest alongside us

Family offices, angels and funds can invest directly in NRML companies alongside us, one deal at a time. We don't pool or manage outside money.

Subject: Co-invest

hello@nrmlholding.com

Partner with us

Distributors, landlords, suppliers and corporates can work with our companies across all seven verticals through one relationship.

Subject: Partnership

hello@nrmlholding.com